Beat Your Demons
Storytelling for storytellers
A narrative brand piece, resonating with what all writers have in common: their own insecurities.
Roles / Capabilities
Creative Development, Script Writing, Storyboarding, Production Design, Producing, Directing, Editing, Sound Design.
The Brief
Objective
Create a brand film that establishes the Writer's MoJo's value proposition in a manner that reflects the brand's understanding of what it means to be a writer.
Challenge
Clearly communicate the values of the brand without losing the entertainment value.
Outcome
A narrative brand piece that leans fully into the cinematic storytelling, not only to clearly express the value prop, but to tap into the interests of its target audience: writers.
Attribution
Client
The Writer's MoJo
Production Company
Pēnei Productions