PayHero
One concept, six unique ads
Paid social campaign designed to turn one tightly planned film shoot into six distinct advertisements.
Roles / Capabilities
Creative Development, Scriptwriting, Directing, Production Planning, Creative Logistics, Cast Direction, Editorial Direction, Post-production Supervision
The Brief
Objective
Create six genuinely distinct paid advertisements from a single film shoot, giving the campaign enough creative variety to test different executions without multiplying production costs.
Challenge
How do you create six completely unique paid ads from just one film shoot? Each execution needed to feel fresh enough to stand on its own, despite sharing the same actor, location and production day.
Key Constraints
One actor, one principal location, one shoot day and six deliverables across 15-second hero films and six-second cutdowns.
The Solution
Solution
Develop one flexible central concept that could be manifested in several different ways. By designing multiple self-contained scenarios around the same actor and location, we could create genuine variety inside a tightly controlled production footprint. The longer hero films established the idea, while shorter cutdowns extended it into additional paid-social executions rather than simply repeating the same edit.
Ownership Summary
Developed the core creative concept and six individual executions, wrote the scripts and oversaw the creation of the storyboards, planned the shoot around a shared actor and location, directed the production, and oversaw post-production through final delivery.
Outcome
One shoot produced two distinct 15-second hero advertisements and four additional six-second cutdowns: six unique paid ads built from one coherent creative platform.
Attribution
Client
PayHero
Agency
ODV