We invented the internet!
+67% company revenue
Advertisement designed to help a new company cut through the noise in a crowded market by making as big a splash as possible.
Roles / Capabilities
Creative Development, Scriptwriting, Stakeholder Alignment, Client Pitching, Directing, Production Planning, Creative Logistics, Cast Direction, Editorial Direction, Post-production Supervision
The Brief
Objective
Help Nodero to break into the brand new Auckland market and position themselves competitively in a crowded industry.
Challenge
We needed to make something explosive, whacky and silly enough to carve out attention, without detracting from the credibility of Nodero’s brand.
Key Constraints
Competing with industrial-scale competitors with a much more modest budget, and trying to get attention without giving up credibility.
The Solution
Solution
Using the concept of an over-the-top Marketing Manager pitching outlandish ideas to the CEO of Nodero, we were able to delineate the sensible, credible brand voice of Nodero, from the silly, ridiculous comedy. That way, we capitalised on the attention-grabbing, explosive entertainment of the opening hook, whilst keeping Nodero’s brand strong and reputable. Turns out you can have your cake and eat it too.
Every scene was shot in a way that allowed it to be optimised to every social media platform, when it would be run as a paid ad commercial on Meta Business Suite.
Ownership Summary
Worked with the client to develop the creative concept, wrote the script, oversaw the creation of the storyboard and worked with the client until sign-off. Then I helped prep for the shoot including location scouting, creating props and costumes. I directed the film shoot, oversaw post-production, presented to the client and worked through their notes until final delivery.
Outcome
The ad surpassed 600,000 views, and company revenue was up 67% during that same quarter, compared with the previous year.
Attribution
Client
Nodero
Agency
ODV
Production Company
ODV